Regional naming: search directions (the case of Ufa, Republic of Bashkortostan)
Journal Title: Бюллетень науки и практики - Year 2018, Vol 4, Issue 10
Abstract
This article considers the field of naming as a part of branding, that has a marketing nature. Linguistic science is defined as a practical basis for naming. The historical and cultural components of the name generation are noted. An attempt to determine the main directions of naming development in the multiethnic environment is made, in particular the most famous names of Ufa, Republic of Bashkortostan, are analyzed.
Authors and Affiliations
A. Silivanetz
Keywords
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- EP ID EP487451
- DOI 10.5281/zenodo.1462237
- Views 94
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