The Effect Of Self Image Congruity And Functional Congruity To Attitudes And Repurchase Intention
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 2
Abstract
The purpose of this study is to explain the effect of self image congruity and functional congruity on the attitude and repurchase intention of luxury cinema customer. Using purposive sampling technique, 102 correspondences were included. The results showed that self image congruity and functional congruity have significant positive effect on customer attitude. Furthermore, attitudes have a significant positive effect on the repurchase intention. The concept of self image congruity, functional congruity, and attitudes in this research indicates that the application of image congruity by cinema customer. The Premiere becomes an important factor in increasing the repurchase intention at The Premiere cinema.
Authors and Affiliations
Ni Wayan Wina Premayani, I Gusti Ayu Ketut Giantari, Ni Nyoman Kerti Yasa
Keywords
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- EP ID EP409679
- DOI 10.9790/487X-2002070811.
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