The impact of social and family factors on consumer behavior towards the acquisition of the local product (case of Condor's products)
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 3
Abstract
This study concern the impacts of some factors on consumer behavior, towards the local product of the brand of ''Condor'' especially with regard to the impact of social groups, social classes, family, reference groups and opinion leaders demonstrating the relationship between the behavior of the consumer towards the acquisition of local product "Condor". To achieve this goal, a survey was prepared and was completed from a random sample represented by consumers of Condor products in the town of Bechar and the software SPSS was used to conform to the descriptive nature of the data of this study that lead us to a number of results. The most important of them is the existence of a significant statistical relationship between the social and family factors and the acquisition of the local product of the ''Condor'' brand, because of its profound impact on the behavior of the local consumer.
Authors and Affiliations
Leila Hogana, Zoheir Tafer
Keywords
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