The Influence of CBA Performance on Competition Loyalty—chain multiple mediating effects based on perceived value and psychological participation
Journal Title: Health Science and Management - Year 2022, Vol 1, Issue 1
Abstract
In order to further explore the influence of competition performance on competition loyalty, and the chain intermediary role of fans' perceived value and psychological participation in this process, this study constructed and tested the model of the influence of competition performance on competition loyalty through Delphi method, literature review and mathematical statistics. The results show that competition performance has a significant positive impact on competition loyalty; Perceived value and psychological participation have multiple mediating effects between competition performance and competition loyalty. In view of this, this paper gives corresponding suggestions on how to strengthen the competition loyalty through multiple channels, such as competition performance management, enhancing fans' perceived value and promoting fans' psychological participation. I hope this research can provide theoretical support and practical guidance for fans' competition loyalty.
Authors and Affiliations
Ning An
Keywords
Related Articles
- EP ID EP752164
- DOI 10.62091/HSM2022004
- Views 13
- Downloads 0
A study of the effects of re-participation intentions in skiing: based on an impulsive consumption elicitation model
Enhancing the willingness to re-participate in skiing is of great significance in promoting the sustainable development of ice and snow sports. This study investigated the influence mechanism of impulsive consumption tri...
Two-way interaction between sports brand marketing and business environment: value analysis and path optimization
Sports brand marketing, as the main form of obtaining wealth for enterprises and enhancing their popularity, has been widely concerned. With the deepening of optimizing the business environment, the field of sports brand...
A survey of sports intervention in adolescent masculinity crisis
With the deepening of the discussion on the topic of adolescent masculinity crisis, the narrative of physical intervention in adolescent masculinity crisis has dominated. By using the methods of literature and logical sp...
Analysis on the Effect of Service Quality of Commercial Fitness Clubs on Consumer Satisfaction Based on SERVQUAL
Under the new background of China's economic structure transformation and industrial structure optimization, the concept of people's investment in health has been deeply rooted in people's hearts, and the demand for comm...
Research on the Development Countermeasures of Sports Industry in Shandong Peninsula Blue Economic Zone from the Perspective of Regional Economy
Purposes： Shandong Peninsula Blue Economic Zone Development Plan is the first regional development strategy with the theme of marine economy in China. This study hopes to understand the current situation of sports indu...