The Influence of Facilitation, Low Transaction Cost and Convenience on Customer’s turnover IntentIon from Conventional to Web-Based Banking
Journal Title: International Journal of Engineering, Science and Mathematics - Year 2012, Vol 2, Issue 5
Abstract
With the advancement of technology the banking sector has been dramatically changed from conventional way of banking to the internet banking i.e. web based banking. This advancement of technology has been totally changed the whole scenario of banking. Method. Research has been done to find out the influence of facilitation, low transaction cost ad convenience on customer‟s turnover intention from conventional to web based banking. Research has been concluded on the bases of two hundred and fifty respondents. Results. The results showed that the influence of facilitation, low transaction cost and Convenience on customer‟s turnover intention from Conventional to the Web based banking.
Authors and Affiliations
Mehwish Waheed and Qaisar khan
Keywords
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