THE INFLUENCE OF INTERNAL MARKETING ACTIVITIES AT HOTEL TO EMOTIONAL COMMITMENT ATTITUDES OF THE STAFF
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 49
Abstract
The loyalty of the employee of the accommodation business to their businessis is of the extremely importance when it is thought that the employees communicate directly with the customer. It is assumed that internal marketing practices that emphasize employee satisfaction are effective on affective commitment which is one of the sub-dimensions of organizational commitment. In this study, the effects between internal marketing mix components on internal product, internal price, internal commitment, internal distribution with affective commitment were investigated. To this end, 350 questionnaires were distributed to 3, 4 and 5 star hotels in Çanakkale. 184 valid surveys were taken into consideration. T test and t-test variance analysis tests were applied to the hypotheses formed. The results of the research, significant positive effects of internal marketing mix elements on affective commitment were found.
Authors and Affiliations
Lütfi ATAY
Keywords
Related Articles
- EP ID EP253042
- DOI 10.17719/jisr.2017.1605
- Views 100
- Downloads 0
EVALUATION OF PERCEPTUAL ILLUSIONS IN LANDSCAPE DESIGN
The evaluation of the visual quality that an individual makes for a space depends on the individual's visual characteristics as well as on the characteristics of the individual. For this reason, the qualities of the elem...
THE IMPORTANCE OF SYNTACTIC APPROACH TO THE GERUNDIAL STRUCTURES IN TURKİSH İN GERMAN AS A FOREİGN LANGUAGE TEACHING
The gerundials which are taking an important place in Turkish syntax do not express judgment as in finite verbs are the structures tend to form sentences as they are derived from verbs. For this reason, although they ar...
APPLE IN THE ALEVITE-BEKTASHI TRADITION
Apple; accepted, commonly, as the forbidden fruit Adam and Eve ate in heaven, by the peoples connected with monotheistic religions has been used as a cultural image in the mythology of the peoples of the world. Apple, w...
RELATIONSHIP BETWEEN ORGANIZATIONAL SILENCE AND ORGANIZATIONAL TRUST IN HOTEL WORKS: THE EXAMPLE OF BANDIRMA DISTRICT
The purpose of this study to determine otel employee’s organizational silence and organizational trust levels and to reveal the relationship between organizational silence and organizational trust. Because, “Organization...
POLITICAL ATMOSPHERE BEHIND THE HISTORY PLAYS OF SHAKESPEARE
William Shakespeare, the greatest playwright of Renaissance England, wrote great number of history plays about English history. Prominent historical events of the middle ages and the lives of the medieval kings were the...