The Role of Sales Department in Shaping innovative competitive advantages
Journal Title: International Journal of Contemporary Management - Year 2011, Vol 10, Issue 3
Abstract
In the paper the relation between the competitiveness of the organization, it‟s competitive advantages, innovations and innovativeness as well as the role of sales department is discussed. It seems to be clear indeed that building competitive advantages should be closely linked to innovation and innovativeness. Though in many cases “sales” is omitted as an important organizational function. It happens particularly in most polish publications where it is treated as a marketing itself, not even a part of it. So the paper is aimed at combining sales and competitive advantages as well as inventions that pop up in between. It discuss the role of sales in organization as a part of it, that must be treated parallel to other functions as eg. finance or marketing. It is also assumed that innovativeness and building innovative advantages is the task of sales forces. Therefore, it is appropriate to combine the terms mentioned. The goal of this paper is to verify the theoretical construction of; building innovative competitive advantages on the sales level. The conclusions should be useful for further analysis in that field. The literature overview and highlighted statements of authors cited should be a basis for research projects that touch the subject presented.
Authors and Affiliations
Mikołaj Pindelski
Keywords
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