The vocabulary of advertising texts as the expression of the citizens’ linguocultural consciousness.
Journal Title: Науковий вісник Дрогобицького державного педагогічного університету імені Івана Франка. Серія: Філологічні науки (мовознавство) - Year 2016, Vol 5, Issue 1
Abstract
The object of the study are substandard lexico-phraseological units of city advertising. The topic of the research are linguocultural peculiarities of the Ukrainians, Russians and Englishmen. The attention is drawn primarily to the reasons of usage and functions of substandard units in the city advertising; their influence on the forming of the citizens’ cultural consciousness.
Authors and Affiliations
Т. С. Гарлицька
Keywords
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